Healthy white teeth are a real beauty must-have, but many whitening methods use harsh abrasives which can really damage tooth enamel.
BlanX® works differently to other whitening toothpastes by helping you achieve that sought-after look without harming your teeth.
The BlanX® range of products are the only daily cosmetic whitening toothpastes that use Arctic Lichen to give you a gentler whiter smile. The lichen, which grows naturally in the Arctic, contains active ingredients that help fight plaque and naturally whiten stained teeth.


